Levi's CEO Suggests to NOT Wash Your Jeans!
Levi’s CEO Suggests to NOT Wash Your Jeans!
Maybe it sounds disgusting, but the CEO of Levi’s suggests you should not wash your blue jeans.
Wearing a pair of jeans that he said were never washed, CEO Chip Bergh talked about fashion and sustainability at Fortune’s Brainstorm Green conference Tuesday.
“These jeans are maybe a year old and these have yet to see a washing machine,” he said.
He continued, “You can spot clean it, you can air dry it, it’s fine. I’ve yet to get a skin disease or anything else.”
Levi’s CEO Suggests to NOT Wash Your Jeans! was originally published on ronewzakcleveland.staging.go.ione.nyc