After 27 Years, An Answer To The Question, ‘Where’s The Beef?’
The goal of the snippets is to tease consumers into discovering that Wendy’s is finally answering the question by declaring, “Here’s the beef!”— in a new line of Dave’s Hot ’N Juicy Cheeseburgers, named after the Wendy’s founder, R. David Thomas.
In a commercial that is to begin running next Monday, a young man (Reid Ewing of “Modern Family”) born after the heyday of “Where’s the beef?” learns what it means after he buys a vintage T-shirt bearing the phrase and walks around town wearing it. The spot ends with him outside a Wendy’s restaurant looking at a “Here’s the beef!” poster for the new Dave’s cheeseburgers.Full Story
Story By:STUART ELLIOTT NY Times/Yahoo! News Pic By YUMSUGAR.com
